Boomer Biz Academy

AI made simple, for people who’ve lived through everything else.

I’m Jeff, your fellow Generation Jones (1958) boomer — curious, cautious, and determined to make the next chapter our best yet. I know the fear of outliving retirement funds and the dream of staying independent. After 30 years coaching people worldwide, I’ll walk beside you, hands-on, showing how AI and your natural decision-making style can open real opportunities you can use now.

The Problem We’re Solving

You’ve worked hard, raised families, built careers, and weathered more change than most people can imagine. But the truth is, the world is shifting again — fast. Technology is rewriting how people earn, connect, and create. For Baby Boomers and Gen Xers, this change brings both a spark of curiosity and a wave of skepticism.

The challenge isn’t just learning AI.
It’s learning it your way, so it fits how you think, decide, and take action.

Why PulseTypes Come First

Before you dive into new tools, you need to know your natural style. Whether you:

  • Thrive on clear facts and structure (Thinker)

  • Need a plan you can trust (Persister)

  • Light up with creative ideas (Rebel)

  • Act on inspiration in the moment (Promoter)

  • Lead from conviction and vision (Persister)

  • Or connect through relationships and empathy (Harmonizer)

…your PulseType shapes how you learn and succeed.

What You’ll Gain

When you combine the right tools with your natural strengths, you’ll:

  • Build AI skills without overwhelm or wasted time

  • Create income streams that match your lifestyle goals

  • Stay financially independent and avoid becoming a burden on family

  • Approach the future with confidence instead of uncertainty

I’ll guide you step-by-step, with practical exercises, hands-on support, and a clear path from “I don’t know where to start” to “I’m doing this.”

Why Learn From Me

I’m not another tech guru. I’m one of you — a fellow Gen Jones boomer who’s navigated decades of change in business and life. I’ve spent 30 years coaching individuals and teams across the globe, helping people turn challenges into opportunities.

I’ve seen firsthand that when you align how you learn with who you are, change becomes not just possible, but energizing.

Your First Step

You don’t need to “get good at tech” before you start. You just need to take the first, simplest step:

Discover your PulseType.
Once you know it, we’ll map your personal AI learning path so you can get results that matter to you — faster, easier, and without all the noise.

The future isn’t something that’s happening to you. It’s something you can shape — on your terms. And you don’t have to figure it out alone.

Let’s find your PulseType, use your strengths, and open doors you didn’t even know were there.

Innovation in Action: What They Say

While many people are curious or still talking about AI, Jeff is writing about how to apply it in specific areas of work for best impact. While he is quick to note that AI is not novel, he also understands we are at a tipping point of unleashing the power to individuals.   ---Marc

"5 Keys to AI Content Creation Success" is a practical guide for writers exploring the integration of AI into their creative process. Hendrickson's expertise makes this book a valuable resource for those keen on leveraging AI while preserving human expression.  ---Sam

Jeff is an absolute ferocious advocate for the customer and the people he works with. I have never doubted at any point that people are always first and foremost top of mind and the foundation of every idea he has. --- Daniel

Jeff is a super personable guy, and instantly becomes life long friends with everyone in the room, a valuable skill when running research or discover sessions. He is a highly motivated experienced professional who has a great story to share and draw from when it comes to wowing teammates, stakeholders, and customers.  ---Brian